Adding targeted prospects to your network will boost your odds of making a sale, so be choosy One of the most common questions I get from people looking to use LinkedIn proactively to prospect for their business is: “Should I connect with everyone who sends me a...

Follow these 3 rules to avoid alienating potential clients There’s a right and a wrong way to use LinkedIn. One common mistake sales professionals make is to treat it like a sales tool, but the truth is, no one likes to be sold to. Think of it this way: if you attend...

Want to grow your business? Start connecting with people you don’t know You do it at parties. You do it at breakfasts. You do it on Tinder. You probably do it in the elevator. So why does the idea of connecting with a stranger on LinkedIn feel so awkward? When it...

From the right photo to an attention-grabbing headline, here’s how to get noticed If someone you meet at a networking event searches your name on Google, what are they likely to discover? Because your LinkedIn profile will typically show up in the first three to five...

Attention, sales professionals: Office 365 and LinkedIn saved searches are your friends If you’ve only been dabbling in LinkedIn, now is the time to make a concerted effort. And even if you think you have a handle on using LinkedIn to generate leads, here are two tips...

Making this networking tool part of your sales and marketing efforts can give your business a big advantage over rivals You’ve seen it online. You’ve probably set up your profile and get messages daily about people wanting to connect. But how well do you actually use...